積水ハウスによる男性育休推進プロジェクト「#育休を考える日」の共創キャンペーンを企画・プロデュース。改正育児・介護休業法の施行を機に、81の企業・団体と連携し、男性育休取得を後押しする社会的メッセージを広く発信した。
育休取得者や企業のリアルな声を可視化した映像・グラフィックを制作し、SNS・TVCM・イベントなど多様なチャネルで展開。企業・個人による自主的な拡散を生み出し、NIKEや海上自衛隊といった第三者の発信にも波及。男性が育休を取りやすい空気づくりと、社会全体の意識変容に貢献した。
PRアワードグランプリ2022 シルバー受賞。
Conceived and produced the co-creation campaign for Sekisui House's paternity leave advocacy project, "#Let's Think About Parental Leave." Launched in response to the revised Childcare and Caregiver Leave Act, the campaign united 81 companies and organizations to broadcast a broad social message encouraging men to take parental leave.
Film and graphic content captured the real voices of leave-takers and the companies that support them, deployed across social media, TV commercials, and live events. The campaign sparked organic amplification from companies and individuals alike — spreading beyond its original reach to independent posts from third parties including Nike and the Japan Maritime Self-Defense Force. It contributed to shifting the social atmosphere around men's parental leave and driving genuine change in public perception.
**Silver Award, PR Award Grand Prix 2022.**
