世界135ヵ国以上で利用できる「ZEUS WiFi for GLOBAL」の認知拡大を目的としたブランドプロモーションを企画・統合プロデュース。
多忙なブランドアンバサダー・ガンバレルーヤに代わり、101台のカメラで表情を収集。生成AI技術「LoRA」を活用した”AIガンバレルーヤ”を構築し、広告展開に必要な画像・動画を短時間・低コストで実現した。
AIガンバレルーヤが世界各国でバカンスを楽しむ様子をSNSで継続発信し、ブランドの世界観とサービスの利便性を直感的に訴求。キャンペーン開始直後からSNS上で話題を獲得し、認知拡大に大きく貢献した。
Conceived and led the integrated brand promotion campaign to drive awareness of ZEUS WiFi for GLOBAL — a pocket WiFi service available in over 135 countries.
In place of the brand's busy ambassador, the comedy duo Ganbarulua, facial expressions were captured using 101 cameras simultaneously. Leveraging the generative AI technique LoRA, an "AI Ganbarulua" was constructed — enabling the production of all required images and video for the campaign in a fraction of the time and cost of a traditional shoot.
The AI Ganbarulua was deployed across social media, sharing a continuous stream of posts enjoying vacations in countries around the world — intuitively communicating both the brand's worldview and the convenience of the service. The campaign generated significant social buzz from its very first day, delivering a major boost to brand awareness.
